MANAGING CUSTOMER RELATIONSHIPS
Manage your key customer relationships as the assets they are. Our Insight for Action℠ process engages your organization in creating a dialogue with your key customers--whether independent agents or key accounts. Organizations spend heavily on surveys because it's easy to collect "data" about customer satisfaction. But, just as standing on a scale each day tells you nothing about how to lose weight, measurement alone does not improve the critical customer relationships that drive your business results. With our guidance, your team designs a customized conversation which your employees use to learn about your customers' business challenges and needs, creating a unique interaction that goes beyond measurement to actually increase trust and commitment--the twin drivers of customer loyalty. Contact us for an overview of this unique and powerful process that will differentiate your organization from competitors and help you build unassailable relationships with your key customers.
"Talking to your customers is critical, because the conversation IS the relationship."
Randy Gerdes, in What Customers Wish You Knew